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“what may seem random at first, might be meant.”
“the phenomenon itself is transient and ephemeral, leaving room for interpretation based on individual experiences/feelings.”
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phenomena, as the name suggests, in theoretical and physical reality occurs, and after a period of time, disappears, leaving feelings and experiences.
for this purpose, a framework was created for artistic exploration, where the brand’s evolution and movement are deconstructed in time and space.
and if emotions are from the future and ideas are a representation of the past, phenomena propose to change the future through an intervention in the inherited paradigms and conventions.
“phenomena proposes a reimagining of contemporary design, whose characteristics have multiple meanings, never fixed in one sense.”
phenomena's creations transcend beyond contemporary conventions and paradigms, intended to create emotions and experiences and establish new means of communication composed of elements and tendencies which channel meanings to the rest of the world. consequently, the products signed by phenomena receive a symbolic reality, where meaning is liberated from its pre-established forms through new and temporarily articulated tendencies.
“space creates an atmosphere, and through human perception, the atmosphere becomes emotion.
phenomena's purpose is to harmonize the human environment. better said, to create living environments by manipulating matter in time.”
what are emotions? in phenomena's vision, they are thoughts or ideas that have yet to take shape. ideas can be reached through reasoning, whereas the phenomenon is related to the uncertain world of the senses.
the portrait itself represents a unique moment in the life of the subject, a moment that has been captured and frozen in time, a moment characterized by a certain emotion, state, and attitude, where perception differs depending on the viewer.
the graphic language
phenomena will alter the perception by introducing trends that will change established paradigms. these tendencies are built on two elements of graphic language - the straight line and the curve.
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the straight line, as an architectural trend, represents efficiency, uniformity, and clarity.
the straight line is a constant element, with logical and organized characteristics; attributes often associated with the analytical side of the abstract masculine.
however, the straight line is versatile, and can be used in different ways.
these can lead to angular and brutal forms, with a dominant attitude; or to rhythmic, clean and repetitive forms that convey balance.
the curve is described as an imprint left behind by the movement of a certain point. a line that is neither straight nor broken, representing the movement of a point in space and time.
as an architectural trend, the curve represents flexibility and plasticity, and is seen as an element that awakens imagination, creating a feeling of grace and elegance.
the curve leans towards creation and freedom, without being constrained by rules and criteria, attributes often associated with the mystical side of the abstract feminine.
similar to the straight line, the curve is versatile and can be used in different ways. these can be either organic, uneven, unpredictable forms, such as nature itself; or shapes with a fluid, wavy, gentle rhythm, which evoke the sensation of movement.
